While Casino is a movie about gambling, it’s also a story about human greed and treachery. There’s no place for good guys in this tale of avarice and revenge, but Martin Scorsese’s film still packs enough tension to keep it riveting throughout its three-hour length. Joe Pesci is at his best as Santoro, and Sharon Stone is unfailingly convincing as the sultry Ginger McKenna.
Casino is also a reminder that casinos are not a “get rich quick” industry. They compete with not just other casinos but non-gambling resorts, online casino games and an illegal gambling business that dwarfs the legal operation in size and revenue. Moreover, casinos are highly competitive businesses where success is fleeting. The first casino to make a profit will soon be eclipsed by a newer, flashier or more conveniently located competitor.
While the casino business isn’t a get-rich-quick venture, there are some tried and true marketing strategies that can help your gaming establishment become a profitable destination for your customers. These tips will help your casino build a loyal following and increase discoverability.